Maidenform is a renowned lingerie brand that revolutionized women's undergarments with the creation of the first natural-fitting brassiere in 1922 by Ida Rosenthal and Enid Bisset. Today, Maidenform continues to offer a beautiful collection of intimates and shapewear that provide sensual styling, luxurious fabrics, and superior fit. With a focus on helping women find the perfect fit, Maidenform is dedicated to enhancing comfort and confidence in everyday wear.

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